With more than 4.3 million articles being published daily on the internet, getting yours to be read now requires a lot of effort.
And this does not only apply to articles but to any form of content - video, social media posts, podcasts, newsletters, ebooks, white papers and so on.
So what do I need to do to have better luck? The answer is simple…
Production of quality content on a stable and permanent basis.
What is Quality Content?
Really good content has some common features including:
- It is written for people and not for search engines
- It is long and analyzes the issue in depth by examining every aspect of it
- Contains useful information and helps the reader to solve specific problems / questions
- It is technically and aesthetically structured in a way that offers optimal user experience (user experience) and search engine friendliness (SEO friendly)
- Does not contain spelling, grammar or syntax errors and inaccuracies
- It is written by people who specialize in this subject
Does Content Affect SEO?
In a nutshell, yes! In fact, it is one of the 3 most important ranking factors .
But this article is not intended to be a guide to writing quality content optimized for search engines - whoever wants it, Brian Dean has taken care of it here .
But what I would like to do today, is to cite the following example which in my opinion is quality content and to show you its course in the SERPs in just 4 months without "building" any link or the application of others complex SEO techniques.
Example of Quality Content
The article I am referring to is about Blogspot theme design - Convert HTML to Blogger XML - it was published on 24/08/20 when it ranked 23rd as soon as it was indexed by Google.
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Since then, and without being "helped" by internal or external links, it has gradually climbed to 4th place in just 4 months, surpassing websites with much greater authority than the one that hosts it.
The reason is very simple… It meets all the above conditions for the creation of quality and useful content and is therefore rewarded by search engines and of course readers.
It is worth investing in the production of quality content
In a nutshell again, yes! It is not easy and requires a lot of patience, perseverance and dedication.
But the results will reward you with more!
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